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Amthal Fire & Security partners with Jollyes Petfood Stores through its ambitious growth plans, maintaining all fire and security services as it expands its store services across mainland UK.

Since its launch in 1971, Jollyes has grown into one of the largest chains of pet food superstores with 56 Jollyes stores across the UK, celebrating its newest opening in Perth, Scotland. 

With plans to open five further stores a year, the company needed to ensure a consistent and reliable level of service from suppliers, especially when it comes to fire and security.

St Albans based Amthal, which has been working with Jollyes since 2009 has developed a bespoke nationwide service including maintenance work, monitoring, fault call outs and new store installations for all fire, intruder and CCTV operations.

Says Jim Warke, Director of Jollyes Petfood Superstores:

“This is an exciting time for Jollyes as we are committed to our growth plan, with three new stores already in the pipeline for next year.  However, just as important is for us to look after our existing stores, especially in terms of security for our staff and our customers.”

“Since we started working with Amthal, they have proven to operate to a high standard, always ensuring our fire and security equipment is up to date and operating effectively.  For existing stores, Amthal provides ultimate peace of mind and new stores can be opened on a much tighter timeframe, with the efficient and flexible services provided.  And if we do have an issue it is dealt with instantly and hassle free.”

Paul Rosenthal, Sales Director for Amthal Fire & Security added:

“Jollyes came to us originally to consolidate its fire and security services both from a cost and resource perspective but also to ensure one point of contact that can serve all its stores.”   

“The recent opening in Perth represented Amthal’s first contract in Scotland, and whilst we know the company could easily have chosen a more local supplier to the store, it demonstrates the benefits of being a total solution provider that is consistently dependable to ensure all fire and security requirements are achieved.”



Amthal Fire & Security Rides High with Bespoke Cycling.  Amthal Fire & Security has geared up to meet the security challenges of Bespoke Cycling, installing latest smart systems into three of the high-end bike specialist’s newest stores in Central London.

Bespoke Cycling, with latest stores in Canary Wharf, Gresham Street near St Paul’s and Jermyn Street presents the world’s finest cycling products and cutting edge 3D and 4D technology that aims to bring performance and enjoyment gains to its clients.

With significant investment in each of its store locations, Bespoke Cycling was keen to offer the highest level of protection for the benefit of staff and visitors on site, and partnered with Amthal Fire & Security, who following a survey of each site individually, specified a unique security solution.

As well as installing latest intruder alarms, Amthal Fire & Security also added smart CCTV and specialist electronic article surveillance tagging (EAS) to prevent shoplifting. The installation was seamless and worked around Bespoke Cycling’s fit-out schedule to ensure minimal disruption to each store.

Says Liam Lynch, Operations Manager of Bespoke Cycling:

 “At Bespoke Cycling our desire is to marry world-class products, professionalism and integrity with a level of customer service and support that is unique in the industry. This is something we vehemently want to protect and looked to the security industry to source the latest solutions to ensure our products, staff and visitors are safe and secure.

Amthal Fire & Security instantly stood out with the level of care and attention paid to ensuring the right security system was selected for our purposes. Not only did they complete a full site survey at each site, but then worked out a works programme for the installation process to operate within our very tight fitout schedule. The result is a seamless integration of security which is hardly noticeable and can be managed centrally, to offer powerful protection.” 

David Williamson of Amthal fire & security added:

“Bespoke cycling presents a unique offering to ensure bike and rider are matched perfectly and scientifically. Within their stores there is an obvious need to protect the high value investment in bikes and accessories on display. It was therefore essential that specification and installation was carefully planned whilst ongoing maintenance continues to evolve with the exciting dynamics of the store.  We will continue to work closely with the team to ensure they are comfortable with the security measures in place and feel it is by its nature ‘protecting what’s precious’ for bespoke cycling, its staff and visitors.”




Christopher Place was experiencing a number of technical problems with their CCTV system which was no longer fit for purpose yet could not be updated easily.  In addition, some parts of the shopping centre were not protected adequately by cameras, leading to security issues.

Christopher Place is a luxury shopping centre situated in the heart of historic St Albans, home to an unrivalled collection of designer brands in fashion, beauty, jewellery, accessories, homewares and gourmet food. Trend-conscious shoppers flock there for stylish shopping, delicious dining and workouts at the gym. Wit h the us er-friendly Security system provided by Amthal, CCTV recording is easy and future updates will be simple to implement. Teething problems have been swiftly resolved and critical evidential recordings are easy to supply.

Although the CCTV system was maintained by a well known, national supplier, the company had not identified or reported the many serious failings in the system and that Christopher Place was wasting money by repairing, rather than replacing, critical parts of it.

When called in, the Amthal team listened to the centre’s particular requirements and then devised a cost-effective, long-term solution, only supplying the management with what they needed at the time.

Later Amthal replaced the entire system, adding to the number of cameras by coordinating new ones with existing equipment.

The outcome is that Christopher Place now has a CCTV system that is fit for purpose and that covers all areas of the centre. Moreover, it was delivered on time and on budget.

 "I have no hesitation in recommending Amthal unreservedly. The company is approachable and personable yet very down to earth. We were as important to them as a multinational; nothing was too much trouble. I would recommend Amthal to any business, regardless of size or sector."

Catherine Morris, Centre Manager


Retail Testimonials

I had been looking for some time for a company that can take care of all the security need of my Subway stores, not only the intruder and fire alarms but also the fire extinguishers and emergency lighting.  I had not been able to find a company that can take care of the whole lot without outsourcing which in turn lead to higher costs and poorer service.  Following my initial conversation with Phil he said he would quote for all of the above and in fact rectified a small job that the previous installers of our fire alarm had not completed properly in the first place.  Not only was the work done on time but the costs were reasonable and Amthal were very good at communicating thought the process.  I would have no hesitation recommending Amthal and in particular Phil.  

Joga Shoker, Subway


Hi Gary, Just a note to say your engineer has been.  As always, a really lovely guy, who was very professional and extremely helpful.  Thanks very much

Toni Ann Charles, Director, Future Route & CreditPal


Amthal provide fire and security solutions for the UK network of over 45 Jollyes Pet Food Superstores.  Having recently completed the take over process Nick Pollard, Managing Director commented "Amthal managed the whole process for us from start to finish.  We were required to sign a pre-prepared letter of authority for each store and Amthal took care of the rest.  They liaised direct with each of the stores, the existing supplier and the local police and fire authorities, we were kept informed every step of the way.

Nick Pollard - Managing Director


As a national home furniture retailer we needed a company that could be flexible and respond at short notice when a new site is acquired...... Amthal Security have installed fire and security systems to our retail outlets, the engineering and administration staff have always been helpful and professional at all times.  

Dennis Wiltshire, Property Manager



Back to basic security and alarms are the premise to all good security.  Amthal will ensure a monitored alarm, or wireless security system can be tailored to your property to keep your assets and possessions safe and protected from any opportunist or professional criminal activity.



If you are responsible for business premises, an employer or self-employed with business premises, responsible for a part of a dwelling where that part is solely used for business purposes, a charity or voluntary organisation or a contractor with a degree of control over any premises, you have a responsibility in relation to fire prevention!



As the world becomes more digital and buildings more intelligent, homeowners and businesses are looking at more efficient ways to secure buildings.  Access control enables you total control on who has access to your building. Locks and keys also allow you to secure your building, but when keys are lost or stolen, the inconvenience and expense of changing locks and re-issuing keys can be considerable.



CCTV Installation can let you know who is at your door, help prevent incidents and criminal activity and help protect people and property.  Closed Circuit Television (CCTV) works around the clock to help detect and deter crime, providing organisations with vital information.  Many existing users of CCTV installation are failing to realise the full potential of their system and the benefits it can provide.



Amthal's team of surveyors and system design engineers include individuals with industry experience of over 20 years combined with technology specialists who's purpose it is to keep up with the ever changing industry technology, products and integration.



We are regularly audited by the SSAIB & BAFE to ensure all systems we install meet current BS & EU industry standard requirements, Our experienced and skilled staff will deliver the design, installation and commissioning of the entire system.



Preventative service visits form part of our industries codes of practice and are essential to ensure your electronic fire & security systems work effectively when most required.  Amthal's service & maintenance Contract customers receive priority response for all site and telephone support 24 hours a day 365 days a year.



Amthal partners with EMCS, the UK's leading independent alarm receiving centre.  EMCS is approved by the security industry governing bodies NACOSS and BSIA to BS5979 and ISO9000. Their monitoring environment is resistant to any possible attack or power failures.  All incoming telephone calls are responded to within 10 seconds!